What we do
Our expertise
Branding
The brand
[r]evolution
We focus on creating agile brands that evolve with time, that craft experiences for their audience.
The process
Our inside-out strategic branding approach focuses on identifying, creating, and unifying all the elements of a successful brand to gain the trust of its audience.
Brand strategy
We begin with a series of workshops that focus on building the foundations of the new brand, defining the ideal customer, and identifying a successful market position.
- Brand audit and situational analysis
- Brand architecture
- Purpose, mission, vision, core values
- Employer branding
- Audience and competitor research
- Positioning strategy and Unique Selling Proposition (USP)
Brand communication
Once the Internal Branding elements have been developed, we determine how your brand is going to behave, how it will speak, and what will it say to gain the trust of its audience, and garner a sense of commitment from its employees.
- Brand personality
- Voice and tone
- Core message framework
- Storytelling message framework
- Tagline, slogans, and brand name
- Key messages (internal and external)
Brand expression
We will create a strong identity that fully represents the personality, communication, and values of your brand.
- Brand identity systems
- Brand guidelines
- Trademark design (logo)
- Iconography design
- Brand typography and colors
Brand management
Once we have designed all the visual elements of the brand identity, we can determine the key elements that will create the most impact for a successful brand activation.
- Brand deployment strategy
- Key touchpoints (external and internal)
- Stationery design
- Brand imagery and style
- Employee engagement
- Brand culture
view Our projects
"I want to thank Gialli for the passion and attention to detail that you have personally put while helping create the website and brand identity of who we are and what are we to become. Your thoughts and efforts show completely in your work."
Why gialli?
We're a multicultural team of branding and marketing professionals who know what it takes to grow a successful brand. We've done it before, and we'll do it again.
Web design
Immersive
Web Design
We design and develop digital customer experiences that forge bonds between your brand and your audience.
The process
Creating an effective website begins with a series or workshops to help us determine the goals we're trying to achieve, what the user journey is going to look like, and how the content will be presented. Then, we move on to prototyping and user testing to make sure the final version of the website become an invaluable tool for your brand.
UX Design
It all begins with a workshop to help us uncover the goal of the website, the user, and the content structure to help us design the best User Experience.
- Strategy workshop
- Content framework
- Website copywriting
- User Persona development
- User journey mapping
- Sitemap development
UI Design
This is where you start to see more tangible elements. During this phase we focus on giving a visual structure to our research by designing and testing the prototype.
- Low-fidelity prototype
- High-fidelity prototype
- Prototype testing
Website development
We begin the development and user testing of a functional website that closely resembles the final version for desktop computers.
- Alpha site development (desktop version)
- Content Management System (CMS)
- Beta site development (mobile version)
- Final round of testing
Website deployment
The final stage involves adding the content to your website, optimizing for search engines, and making sure it is ADA compliant.
- Content integration
- On-page Search Engine Optimization (SEO)
- Website Training
- Final site deployment
view Our projects
"If you are considering a starting company or you already one and want to take it to another level, I recommend Gialli Marketing for your projects. There is no doubt that Haciendas Catering will continue doing projects with Gialli Marketing in the future."
Why gialli?
We're a multicultural team of branding and marketing professionals who know what it takes to grow a successful brand. We've done it before, and we'll do it again.
Digital Marketing
Connect with
your customers
Social media is not just something your brand does. It is the most up-to-date expression of your brand. It needs to be handled with more care than your most important marketing initiative.
Our services
We designed a comprehensive approach to create unique content centered around your customers’ needs and the goals of your brand. Our dedicated social media marketing experience accelerates the brand’s growth by constantly providing the most value to your audience.
Social media marketing
We begin with an audit of your social media platforms to optimize your brand’s profile. We then create a content strategy and a social media calendar to create engaging content that speaks directly to your customer.
- Social media audit
- Account optimization
- Keyword & topic research
- Social media branding and template design
- Calendar creation
- Social media posts
- Account management
- Monthly strategy meeting
- Monthly analytics reporting
Inbound marketing
Our focus with inbound marketing is to create a strategy that works along your brand's social media strategy. We prioritize strategies that require a lower investment but will help you see greater returns.
- Blog writing
- Content pillars
- Website copywriting
- Direct response copywriting
- E-mail marketing
view Our projects
"The Gialli communication framework gave us all the tools we needed to clearly and concisely tell our customers what we do and why they should buy from us."
Why gialli?
We're a multicultural team of branding and marketing professionals who know what it takes to grow a successful brand. We've done it before, and we'll do it again.
Web design
The brand
[r]evolution
We focus on creating agile brands that evolve with time, that craft experiences for their audience.
The process
Our inside-out strategic branding approach focuses on identifying, creating, and unifying all the elements of a successful brand to gain the trust of its audience.
Brand strategy
We begin with a series of workshops that focus on building the foundations of the new brand, defining the ideal customer, and identifying a successful market position.
- Brand audit and situational analysis
- Brand architecture
- Purpose, mission, vision, core values
- Employer branding
- Audience and competitor research
- Positioning strategy and Unique Selling Proposition (USP)
Brand communication
Once the Internal Branding elements have been developed, we determine how your brand is going to behave, how it will speak, and what will it say to gain the trust of its audience, and garner a sense of commitment from its employees.
- Brand personality
- Voice and tone
- Core message framework
- Storytelling message framework
- Tagline, slogans, and brand name
- Key messages (internal and external)
Brand expression
We will create a strong identity that fully represents the personality, communication, and values of your brand.
- Brand identity systems
- Brand guidelines
- Trademark design (logo)
- Iconography design
- Brand typography and colors
Brand management
Once we have designed all the visual elements of the brand identity, we can determine the key elements that will create the most impact for a successful brand activation.
- Brand deployment strategy
- Key touchpoints (external and internal)
- Stationery design
- Brand imagery and style
- Employee engagement
- Brand culture
view Our projects
"I want to thank Gialli for the passion and attention to detail that you have personally put while helping create the website and brand identity of who we are and what are we to become. Your thoughts and efforts show completely in your work."
Why gialli?
We're a multicultural team of branding and marketing professionals who know what it takes to grow a successful brand. We've done it before, and we'll do it again.
Immersive
Web Design
We design and develop digital customer experiences that forge bonds between your brand and your audience.
The process
Creating an effective website begins with a series or workshops to help us determine the goals we're trying to achieve, what the user journey is going to look like, and how the content will be presented. Then, we move on to prototyping and user testing to make sure the final version of the website become an invaluable tool for your brand.
UX Design
It all begins with a workshop to help us uncover the goal of the website, the user, and the content structure to help us design the best User Experience.
- Strategy workshop
- Content framework
- Website copywriting
- User Persona development
- User journey mapping
- Sitemap development
UI Design
This is where you start to see more tangible elements. During this phase we focus on giving a visual structure to our research by designing and testing the prototype.
- Low-fidelity prototype
- High-fidelity prototype
- Prototype testing
Website development
We begin the development and user testing of a functional website that closely resembles the final version for desktop computers.
- Alpha site development (desktop version)
- Content Management System (CMS)
- Beta site development (mobile version)
- Final round of testing
Website deployment
The final stage involves adding the content to your website, optimizing for search engines, and making sure it is ADA compliant.
- Content integration
- On-page Search Engine Optimization (SEO)
- Website Training
- Final site deployment
view Our projects
"If you are considering a starting company or you already one and want to take it to another level, I recommend Gialli Marketing for your projects. There is no doubt that Haciendas Catering will continue doing projects with Gialli Marketing in the future."
Why gialli?
We're a multicultural team of branding and marketing professionals who know what it takes to grow a successful brand. We've done it before, and we'll do it again.
Connect with
your customers
Social media is not just something your brand does. It is the most up-to-date expression of your brand. It needs to be handled with more care than your most important marketing initiative.
Our services
We designed a comprehensive approach to create unique content centered around your customers’ needs and the goals of your brand. Our dedicated social media marketing experience accelerates the brand’s growth by constantly providing the most value to your audience.
Social media marketing
We begin with an audit of your social media platforms to optimize your brand’s profile. We then create a content strategy and a social media calendar to create engaging content that speaks directly to your customer.
- Social media audit
- Account optimization
- Keyword & topic research
- Social media branding and template design
- Calendar creation
- Social media posts
- Account management
- Monthly strategy meeting
- Monthly analytics reporting
Inbound marketing
Our focus with inbound marketing is to create a strategy that works along your brand's social media strategy. We prioritize strategies that require a lower investment but will help you see greater returns.
- Blog writing
- Content pillars
- Website copywriting
- Direct response copywriting
- E-mail marketing
view Our projects
"The Gialli communication framework gave us all the tools we needed to clearly and concisely tell our customers what we do and why they should buy from us."
Why gialli?
We're a multicultural team of branding and marketing professionals who know what it takes to grow a successful brand. We've done it before, and we'll do it again.