10 Tips For Boosting Your Blog's SEO Part 2

Welcome back! Last time we discussed the importance of blog SEO, and we provided you with the first half of our tips for SEO best practices. If you still need to read part 1 of this article, we recommend you do so before continuing with the rest of the list.

However, if you have already read our previous article, let's quickly summarize some essential points.

First, here are some points showcasing why improving your blog's SEO is essential:

• It increases a site's search engine visibility
• Helps attract new audiences
• Boosts credibility with users
• Improves the user experience
• Reduces bounce rates

Second, here are the first summarized tips for SEO best practices:

• Use relevant and targeted keywords
• Use header tags to structure your content
• Include internal links
• Use alt tags to describe images
• Use descriptive file names for images

Ready? Let's jump into our remaining tips to improve your blog's SEO further!

Tips For Improving Your Blog's SEO

6. Optimize your website's loading speed

As you can imagine, a website's loading speed is crucial for a user's experience and a high-ranking factor for search engines. There are a few things that can slow down your website's speed. For example, visual elements, unnecessary code, and overuse of plugins can cause your page to become sluggish.

We recommend removing junk code if you want to improve your page's speed. If you need help with how to do this, try HTML-Cleaner. It's a practical tool that shows you the unnecessary code and lets you remove it.

Also, plugins that affect the front end of your site can affect your website's loading speed. Go through your plugins and decide which ones are essential to keep, and uninstall the rest.

Now, your website must also be optimized for mobile devices. The reality is that most users opt to do their searches using their mobile devices.

"Since around 58% of website traffic worldwide comes from mobile devices, ensuring your blog is responsive is a must. Making your site mobile-friendly includes providing seamless navigation and properly displaying text, buttons, and images on a smaller screen. We recommend utilizing a responsive design that automatically adjusts blog content and other site elements for different devices." - Hostinger Tutorials

7. Optimize Older Blog Posts

There is a tendency sometimes to forget blog posts once published. However, there are things you can do to take advantage of your previously published material to improve your blog's SEO.

According to Beginner's Guide to WordPress, here are some things you can do after you publish a blog post:

• Share it with readers – Share your new and old content with readers and subscribers.
• Add internal links – Once you have published a post, you can go back to relevant old articles and add a link to your new blog post. This gives your recent articles link juice while allowing users to discover them more easily.
• Track search rankings – Once you have optimized a post for SEO, you need to keep track of its search ranking. You can use SEO rank tracker tools such as Semrush, Ahrefs, MonsterInsights, or Serpstat.

8. Use social media to promote your blog

We can all agree that while writing a great blog is great, it's not enough if it doesn't reach your desired audience. Implementing SEO best practices and social media marketing to reap its benefits is crucial.

"Try taking a survey among webmasters, marketers, or bloggers on what they think it means to promote blogs on social media. The majority would say that it means to share your blog on your profile or page on Facebook, LinkedIn, Twitter, and Google+. But actually, doing this is not even half the battle." - Woorank.com

What does this mean, exactly? Simply put, you need to focus on other strategies that effectively promote your blog across social media.

According to Woorank.com, here are 9 Effective Ways to Promote Your Blog on Social Media:

1. Write intriguing/useful/shocking content

2. Integrate social media with your blog

3. Share your blog across your social media profiles

4. Create relationships with other bloggers

5. Social bookmark your blog posts

6. Forum Promotions

7. Join social communities

8. Don't forget about your old blog posts

9. Share parts of your content

9. Write high-quality, informative, and engaging content

A blog can be a very powerful tool if used correctly. There can be real value in a blog for your readers. It's an opportunity for them to get to know your brand more deeply and, at the same time, get useful or entertaining content. It's a great way to educate customers, provide tips or how-tos, and create more connections with your brand.

Here are five easy-to-follow steps by Dan Shewan on how to write an excellent blog post:

Step 1: Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.

Step 2: Craft an informative headline that captures readers' attention.

Step 3: Write your post, either writing a draft in a single session or gradually word on parts of it.

Step 4: Use images to enhance your post, improve its flow, add humor, and explain complex topics.

Step 5: Edit your blog post. Make sure to avoid repetition, check its flow, have someone else read it and provide feedback, and keep sentences and paragraphs short.

10. Regularly update your blog with fresh content

Updating your blog consistently with new content is a great way to interact with your audience and keep your brand relevant. However, posting just for the sake of posting isn't ideal either. Developing content that will be useful for your readers and help rank you higher in search engines is vital.

"Regularly adding new blog posts to your website tells Google that your website is alive. This is important because if your site isn't active, Google will crawl it less often, which might negatively affect your rankings." - Yoast.com

Creating an editorial calendar is a great way to help you organize your blog posts. It will help you plan all the posts that you're going to write. You can use an Excel sheet, but it's more convenient to use an editorial plugin or service with a drag-and-drop calendar, such as Trello, MeisterTask, or Monday. For this type of calendar, you can assign posts to authors and editors and even use labels for categorization.

When it comes time to fill out the editorial calendar, we recommend that everyone involved with the blog sit down and brainstorm. This is an effective way to get everyone's ideas about blog posts for the future. Of course, remember to use your keyword research as a basis.

Conclusion

As we have seen, a blog is an incredible way to promote your brand with audiences and rank higher in search engines. However, for a blog to reach its full potential, it's necessary to apply SEO best practices. So keep working on creating engaging content, and use our tips to help your blog stand out. We're confident your blog will be better than ever!

Thank you for joining us on both of our articles on how to improve your blog's SEO! Let us know which tips you found to be the most useful.

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